79.drizzle-flufftail.3.18
When it comes to earning ¢hits and making your life better, there are many ways to do it. So many, that sometimes it can be difficult to narrow down your ideas so that you can concentrate on some of them without expending all your available time and energy.
So I figured that there were some things that I absolutely didn't want:
First -- I didn't want to be famous -- I'd like to go about my daily life with as little fanfare as possible. I don't mind working hard, but I have no interest in having my face plastered all over posters, or even my photograph. I don't want to be appearing in ads on the hivemind. I'm not interested in performing -- the clowns have that market all sewn up anyway. I'm not someone who is into public speaking. So, I wanted my business to be effectively anonymous, not because I am doing anything illegal, just because, well, I have anxiety issues and I'm just not comfortable with face-to-face contact so much; I'm just shy, I guess -- you know, I'm an anthropologist and folklorist -- a back-room worker, I don't mind the intimacy of being an anthropologist, but I'm a listener and a writer, not a talker.
Second -- I didn't want the burden of managing people. Managing employees is stressful and not necessary. It's not important to me to start a big business, and so I can concentrate on building systems that do my work better and quicker. I don't need anyone else to help me making ¢hits, so I can keep all of the profit for myself: No paying salaries, no liability insurance, just me, myself and I, adding value for my customers.
Finally, third -- I didn't want to carry stock -- I have no space. I live in a tiny flat on the Middlewood road, above Corner News. Plus, when starting out, I wasn't sure what would work and what would not, and my supply of ¢hits wasn't very large back then, so I had no cash for stock in any case.
So when you rule out those three F's: Fame/Face, Folk, and Funding, where does that leave you?
Well, either using your Mind, or using your Muscle, that's where it leaves you. But there is always a third way -- and I'll keep thinking about what that third way is.
Using muscle is the easy option for getting work. Someone always wants something to be done in a place like this, whether it be moving books from place A to place B, or serving behind a bar, or digging a hole in the road. Trading your time and effort, exchanging your time and muscle for pay, is easy money -- but the pay is never great, since anyone can do it -- if you can't, then you have some serious problems -- and I get that some people do have problems -- I'm one of them. Although I could physically do the work, and I have done before, it doesn't scale.
What do I mean, it doesn't scale?
Well, consider this: You get yourself some work in a bar. You're good at it, you can serve pints; you can serve snacks; you can serve food to a table. All well and good. But so can everyone else -- the barrier to entry is minimal, which means that anyone can do it, which means that the pay is minimal because it's simply a race to the bottom with something like serving drinks and food -- because it's easy. That's why your pay is so low.
How can you increase your pay in such a situation? Well, you can become a proper expert in the drinks and food you are serving. That will set you above someone who really doesn't care, and just does the job because it's a job, but additional knowledge will only take you so far -- at the end of the day, you are still trading your time and physical effort for ¢hits.
Let's say you use your mind instead. Let's say you know how to code, and you get a job with a business building their website. That's great. The pay may be better than working in the bar I mentioned above, because you have skills that fewer people have (the ability to code), so the barrier to entry is higher, and that costs an employer more, but you're still trading your time for ¢hits, even though you're using your mind. It still isn't scaleable.
Now, don't get me wrong, sometimes, just doing the work is what needs to be done. Do work. Get paid. Simple. I've done it many a time, and I will provide you with plenty of examples of how I have done this, and how you can do it to, but whilst necessary sometimes, just to get the ¢hits in, it's not the ideal, and you should be aware of that. You should always be striving for work that is an alternative to trading your time for money.
So what is the alternative? The alternative is to use your mind AND do work that is scaleable.
There's that phrase again: Scale. What is this Scaleability?
Scaleability is simple. It simply means doing something once, and selling it multiple times.
In the previous example, when you work the bar and trade your time for ¢hits, you do the thing once, and you get paid for it once. You can't scale it to work in any other way. It's the same with the coding. You do the work once, and get paid for it once. You have no option to re-sell the work you have done for your employer, even though you have created something from nothing with your mind.
But, let's consider putting your time and effort into something which doesn't pay you immediately, but which is scaleable...
I'll leave that for the next diary entry.


